Sunday, August 14, 2005

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Of course, word-of-mouth is always a good way to learn about a spa.

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It is also helpful to look at what awards a spa has won. For example the Spa Finder Readers' Choice Awards lists the top 10 spas in almost 20 categories. Since this award is voted on by readers, it is a good indication of quality.

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That being said, there are some ways for the consumer to have more information that could help them make an informed decision. There is an association called the International Spa Association (ISPA) that has a "voluntary standards and practices designation" that spas may choose to apply for if they wish. This could be of some help. But even here, many spas don't know about this so I wouldn't necessarily rule out selecting a spa if they don't have this designation.

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To be honest, I am not aware of any such designation on a large scale. There are over 10,000 spas in the U.S. and no one has been to all of them or able to rate them in terms of quality. There is no easy way to conclude the level of a spa's service. In fact, sometimes quality comes down more to an individual therapist than it does a facility.

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I have come across the term "quality assured" spa, what does this imply, and why should we believe the spa when it has this designation?

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Of these I think one of the interesting trends for couples is that more men are going to spas. This means that it is becoming easier and easier for a woman to get her guy to go with her to a romantic spa get away. Increasingly, they already want to go!

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More families, including teens and preteens

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Pets are welcomed at some spa

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Travelers deciding on where to go and stay depending on the spa

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Spa cuisine going mainstream

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International treatments and unique and inviting spas internationally

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More affordable spas and more inclusive

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The arrival of the "destination day spa"

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People mixing business and spas

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Medical spas (medicine and spas coming together)

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We are seeing a variety of trends in the spa industry. I will share with you the 10 trends that we predicted in January of this year:

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Can you tell us something about the new developments and trends in the spa industry, particularly as it affects those couples seeking romantic getaways together with spa treatments?

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That's a great question and I'm glad you asked. In the world of spas we segment them into various categories. The most general categories are resort/hotel spas, day spas and destination spas. The resort/hotel spa is part of a hotel or resort where there are also activities such as golf, tennis, fine dining, etc. The spa is one of the amenities. A day spa is a place where people go for a spa experience but do not stay overnight - this can be for one spa treatment or for several or even for an entire day. Then there is the destination spa. Think of them as places to stay overnight with programs that makes it a full immersion spa experience. In other words, everyone is there for the spa experience. Canyon Ranch Health Resorts and the Golden Door are good examples of a destination spa. La Costa or The Doral are examples of resort/hotel spas and Bliss or Elizabeth Arden's Red Door are examples of day spas.